Alejandra Castro on LinkedIn: Sustainability In Consumer Products | Highlight (2024)

Alejandra Castro

Global Head Partnerships-International Organizations, Bayer | Partner in the Future of AgriBusiness | Innovative Sustainability Advocate | Transformative DEI Leader

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Profitability and inclusive access is always a concern when implementing sustainable practices. Although the efforts are expensive, there is a common understanding on the urgent need to take actions to save our planet. But how can we link these efforts with the expectations from consumers?Savannah Yoder from Highlight recently shared with me a new report on sustainability & consumer preferences.Savannah and her team surveyed almost 2000 consumers to hear how sustainability preferences in CPG, apparel, durables and more vary by generation. The results might surprise you!- 22% of Gen Z shoppers always pay more for products that are sustainable- Compared to Boomers, Gen Z are twice as likely to pay more for sustainable products- 76% of Gen Z shoppers have switched or stopped purchasing due to sustainability concernsIt's incredibly heartening to witness the world shifting towards a more sustainable future, where consumers are increasingly choosing eco-friendly options and demanding responsible practices from companies, signaling a profound change in values and a commitment to preserving our planet for generations to come.You can access the report here -https://lnkd.in/esakndcV#Sustainability #EarthMonth

Sustainability In Consumer Products | Highlight lp.letshighlight.com
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  • Alejandra Castro

    Global Head Partnerships-International Organizations, Bayer | Partner in the Future of AgriBusiness | Innovative Sustainability Advocate | Transformative DEI Leader

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    I just wanted to take a moment to express my heartfelt gratitude and admiration to an incredible team that I have the privilege to work with!After spending the last few days together…I'm so grateful for the opportunity to collaborate with each of you, and learning from your unique perspectives and expertise. Your collective brilliance is a gift, and I feel lucky to be a part of this team!As we reflect together on our journey so far, I am excited to say that the best is yet to come - and I can't wait to see what the future holds for us! #Gratitude #Teamwork #InternationalOrganizations #Resilience #TeamBayer #DSO Stefano R. Marras Stefan Heinke Mark Edge Ana Paulina Posso Dr. Nizam Kuxdorf-Alkirata Monica McBride 💕

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    As we strive for a more sustainable future in agriculture, it's crucial to recognize the pivotal role that women play in driving positive change. Women have long been the backbone of agricultural communities, yet their contributions are often overlooked or undervalued.Promoting women in agriculture isn't just about gender equality—it's about harnessing untapped potential for innovation and sustainability. Studies have shown that when women are empowered in agriculture, there's a ripple effect of positive outcomes, from increased productivity to enhanced food security and nutrition.By providing women with equal access to resources, education, and leadership opportunities, we can unlock their full potential as agents of change in sustainable agriculture. Let's work together to break down barriers and create a more inclusive and resilient agricultural sector for generations to come. #WomenInAg #Sustainability #Agriculture #Empowerment

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  • Alejandra Castro

    Global Head Partnerships-International Organizations, Bayer | Partner in the Future of AgriBusiness | Innovative Sustainability Advocate | Transformative DEI Leader

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    As the industry continues to evolve, embracing digital farming practices becomes increasingly vital for sustainability and efficiency.In today's digital age, data-driven decision-making is key to optimizing agricultural practices and ensuring food security for future generations. However, this transition requires a workforce equipped with the necessary tech and data literacy skills to harness the full potential of digital tools.#Agriculture #DigitalFarming #DataLiteracy #Sustainability

    Farming the Data: The Critical Need for Tech and Data Literacy in Food and Agriculture https://www.globalagtechinitiative.com

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  • Alejandra Castro

    Global Head Partnerships-International Organizations, Bayer | Partner in the Future of AgriBusiness | Innovative Sustainability Advocate | Transformative DEI Leader

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    By integrating these priorities into their collaborative initiatives, the FAO-North America collaboration is not only amplifying the voices of marginalized communities but also driving sustainable development at the forefront of agricultural innovation.As professionals in the field, let's take inspiration from the FAO-North America collaboration and work together to advance climate resilience, gender equality, and innovation in agriculture. By aligning our efforts with these critical priorities, we can create lasting impact and build a more resilient and equitable future for all.#ClimateAction #GenderEquality #Innovation #Agriculture

    Climate, gender and innovation are top priorities for FAO-North America collaboration fao.org

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  • Alejandra Castro

    Global Head Partnerships-International Organizations, Bayer | Partner in the Future of AgriBusiness | Innovative Sustainability Advocate | Transformative DEI Leader

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    By recognizing and addressing the issues highlighted in the article, we not only improve gender equality but also cultivate environments where innovation thrives and employee engagement soars. It's a collective effort that requires commitment and action from leaders at all levels, but the rewards are profound, both for individuals and for the organizations they serve.#GenderEquality #WomenInTheWorkplace #WomensEmpowerment

    New Workplace Research Shows 3 Reasons Why Women Are Being Left Behind inc.com

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  • Alejandra Castro

    Global Head Partnerships-International Organizations, Bayer | Partner in the Future of AgriBusiness | Innovative Sustainability Advocate | Transformative DEI Leader

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    When we advocate for gender equality, we're not taking away from anyone else's rights or opportunities. Instead, we're working towards creating a more just and equitable society where everyone has the chance to thrive, regardless of gender.Gender equality benefits everyone. It means breaking down barriers and biases that hold individuals back based on their gender identity. It means creating workplaces where meritocracy reigns supreme and talents are recognized regardless of gender. It means fostering environments where everyone feels safe, respected, and empowered to pursue their dreams.So let's reject the idea that achieving gender equality is a zero-sum game. Instead, let's embrace it as an opportunity to build a brighter, more inclusive future for all. #GenderEquality #EqualRights #Inclusion #WomensEmpowerment

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  • Alejandra Castro

    Global Head Partnerships-International Organizations, Bayer | Partner in the Future of AgriBusiness | Innovative Sustainability Advocate | Transformative DEI Leader

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    As we celebrate Earth Month, let's take a moment to recognize the incredible power and importance of agriculture in shaping our world. Agriculture isn't just about growing crops; it's about nourishing communities, preserving ecosystems, and safeguarding our planet's future. 🌱🌍From sustainable farming practices to regenerative agriculture initiatives, the agricultural sector plays a pivotal role in addressing pressing environmental challenges like climate change, biodiversity loss, and food security. By embracing innovative technologies, promoting soil health, and fostering resilient farming communities, we can harness the transformative potential of agriculture to create a more sustainable world.#EarthMonth #Agriculture #Sustainability #ClimateAction

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Alejandra Castro on LinkedIn: Sustainability In Consumer Products | Highlight (2024)
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