Crumbl's most popular cookies have more calories than a Big Mac, and fans on social media are outraged (2024)
Apparently, it takes running 18 miles to burn all the calories in four Crumbl cookies.
That's according to TikTok creator Reece Schmidt, who records himself doing what he calls "impossible runs." He eats high-calorie foods and tracks how many miles it takes to burn off the calories he consumes.
In one video, Schmidt ate four Crumbl cookies, which equaled roughly 2,600 calories. He said he felt sick before he started his run. At mile 16, he'd burned 2,201 and told viewers, "I'm done eating Crumbl."
The popular cookie brand, known for its colossal 6-ounce desserts and unique flavors, has recently come under fire on social media for the number of calories in its cookies.
In fine print under each cookie, Crumbl's menu gives the number of calories per serving. On the latest weekly menu, this number ranges from 120 to 210. However, some customers don't realize the menu has a dropdown feature that gives the full nutritional facts, showing that one serving is one-fourth of a cookie.
A classic chocolate chip cookie from Crumbl has 720 total calories — that's more than a Big Mac from McDonald's, which has 590 calories.
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Some customers have expressed anger after realizing they consumed much more calories than they thought.
"So I just found out something very upsetting today," one TikTok user said in a video. She explained how she discovered a single Crumbl cookie was 680 calories, not 170 as she'd thought.
"Normally, this isn't a big problem," she said. "Except I pound them three at a time."
In another TikTok video, a user wrote, "I just ate two cookies from Crumbl because I thought they were only 190 cals each."
On X, Jenko Kent posted a screenshot of a nutrition facts label for the peaches and cream cookie, showing a total of 1,000 calories per cookie. "This should be illegal," he wrote. "Fool customers into consuming far more calories than they realize in order to sell more of a ridiculously unhealthy product."
This should be illegal. Despicably deceptive. And such a prevalent and malicious practice that has one purpose: fool customers into consuming far more calories than they realize in order to sell more of a ridiculously unhealthy product. pic.twitter.com/ZITdXgI1fO
The next day, Kent followed up on the thread with another screenshot showing the total calorie count on Crumbl's site had been changed to 640. In a Reddit thread about the change, one user mentioned it's possible the first calorie count was for an outdated recipe for the cookie, which included more frosting.
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This isn't the first time Crumbl fans have been astonished by the brand's high-calorie treats. In May, the Center for Science in Public Interest published an article alerting consumers to the number of calories in each cookie. The consumer advocacy group wrote that a chocolate chip cookie from Crumbl has a full day's worth of saturated fat and more than half a day's worth of added sugar.
For customers worried about eating too many calories in one sitting, Crumbl sells a cookie cutter for $8 that evenly divides its cookies into four servings.
Crumbl did not respond to Insider's request for comment.
Crumbl's most popular cookies have more calories than a Big Mac, and fans on social media are outraged. Crumbl fans are astonished that a single cookie is four servings. A chocolate chip cookie from Crumbl has 720 total calories. That's more than a Big Mac, which is 590 calories.
The Crumbl Classic Pink Sugar Cookie's first ingredient is powdered sugar. So each cookie has 76 grams (18 teaspoons) of added sugar—about 1½ times a day's max. That comes with a hefty 16 grams of saturated fat and 760 calories.
The plaintiffs contend that Crumbl Cookies has only been disclosing one-fourth of the actual caloric content of their cookies, resulting in widespread confusion and misleading customers to believe the treats are healthier than they truly are.
From day one, it was important to them that Crumbl customers see their cookies being mixed, balled, baked and dressed in real-time. Equally as important were the high-quality ingredients used in each unique batch.
Some of the most popular Crumbl cookie flavors include the Honey Cake with Teddy Grahams and Birthday Cake. In recent weeks, some of Crumbl's featured recipes include S'mores, Snickerdoodle Cupcake, Iced Oatmeal, Raspberry Danish, Cookie Butter Lava, Cotton Candy, Dulce de Leche, Brookie, Oatmeal Raisin, and more.
Serving size varies based on product," the company shared on its website. Generally, the calorie count presented on the wall -- a large menu board when you enter the store -- shows the calories for a quarter of a cookie. That's intentionally misleading given that few people eat a piece of a cookie.
And once we're done with it, we were like, wow. On the screen, it showed 180 calories for chocolate chip cookie, 200 to 10 for the carrot cake, which we're like, that's comparable to, like, that giant chocolate chunk cookie at Costco.
Consumers in class action claim that Crumbl deceptively charges a service fee. The fee is a violation of a California law requiring the total price of products, including surcharges, to be included in advertisem*nts, the plaintiffs claim.
The consumer advocacy group wrote that a chocolate chip cookie from Crumbl has a full day's worth of saturated fat and more than half a day's worth of added sugar. For customers worried about eating too many calories in one sitting, Crumbl sells a cookie cutter for $8 that evenly divides its cookies into four servings.
The large, or original Crumbl cookie, has a width of 4.25 inches while the new miniature version has a width of 2.5 inches, according to reporting by Fast Food Club.
Crumbl was founded by cousins Sawyer Hemsley and Jason McGowan in 2017 while Hemsley attended Utah State University in Logan, Utah. Hemsley and McGowan utilized A/B testing methods to come up with their final milk chocolate chip cookie recipe.
See how Crumbl Cookies compares to similar products. Crumbl Cookies's top competitors include Love&Cookies, Tiff's Treats, and Fancypants Baking Co.. Love&Cookies operates as a gourmet cookie company.
The number of calories in a food is determined by factors such as its macronutrient breakdown. Carbohydrates and protein contain four calories per gram and fat contains nine calories per gram. Many cookies contain quite a few grams of carbohydrates and fat and therefore are typically a calorie-dense food.
Cookies and doughnuts often contain high amounts of sugar, refined flour, and fat. They're also typically high in calories. For example, 1 large chocolate chip cookie can contain more than 220 calories, while a single glazed doughnut packs over 300 calories ( 20 , 21 ).
Chips Ahoy calories, Oreo calories, and even homemade cookie calories add up quickly. But cookies can be part of a healthy eating plan. 1 The key is to eat them in moderation and to choose cookies that are better for weight loss and weight management.
The company's website notes that a single serving size is ¼ of a cookie. The idea is to buy a box of different flavors and cut them into fours so that you can taste all of them. The company even sells an $8 plastic cutter that will divvy them up into equal parts.
Introduction: My name is Barbera Armstrong, I am a lovely, delightful, cooperative, funny, enchanting, vivacious, tender person who loves writing and wants to share my knowledge and understanding with you.
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