The variety of products that can be purchased online is continuously growing. Among German consumers the two most popular categories for online purchases are Clothing and Shoes. 50 percent and 38 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 5,984 respondents in Germany, in 2023.
Find this and more survey data on most popular categories for online purchases in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.
